Typekit vs fontstand12/26/2023 The whole things just screams "learn some other skill set" to me. Similar to how banksters steal people's money from their bank while pretending everything is A-OK. By now I am certain: it is no omission or some feckless staff. ![]() MF are pushing a final sale before the whole ecosystem burns down, which would explain their behaviour. I wish I had more direct insight about FFF but they never choose mine.Īs I stated in a previous topic, for me the market is absolutely saturated. That's potentially 5000 people who will see the name of your typeface every time they spin through their font collection. Being in the customer's font folder increases familiarity with the name. Maybe they use your font in a draft, the client gets used to it and one day they'll need bold, italic (upright in your case) or more. The customer's font folder is a roulette wheel and it might take a lot of spins before they land on yours. The free font someone downloaded and installed will be among the choices they'll consider for future projects. So it's unlikely anyone has a particular use in mind therefore it's unlikely that a followup sale will occur in the same month. With a promotion like FFF, the free font is the reason to visit MyFonts. But what about the perception of free fonts through a commercial font distributor vs sites that only offer free fonts. In the 2018 survey, 7% of respondents perceived fonts at 75% off or more as lower quality. Do you download free fonts from MyFonts? And check that data against people who purchase fonts. This could be a useful thing to learn from the 2019 Font Purchasing Habits Survey. ![]() You're probably right about the free trinket thing with some designers. These are hand picked fonts by the MyFonts staff so they don't suffer from the same negative quality image associated with free font sites. I don't see why someone who purchases fonts couldn't also download a free font from MyFonts. I don't know if someone who downloads a free font is a different breed. What can't be measured is the long term typeface sales that might be generated from free fonts. I don't understand the business model of Monotype. I know millennials think it's great to work for peanuts and get everything for free, but that doesn't help any economy long-term. What do Monotype gain from pushing freebies and hugely discounted stuff? If type designers find it hard to make a living producing quality fonts which take a huge amount of time for little return I'm sure many will just give up and do something else. Needless to say I won't be giving any away in the future as I can't see any benefit from doing so. I think FFF does more harm than good, as there are people who are just eager to get any free fonts every Friday and fewer users are willing to buy fonts as they have been devalued so much. I don't know if it's coincidence, but this is the worst month ever for sales of fonts at MF. It seems Best sellers are based on sales but not downloads. I have had one buyer who bought one upright. I thought this would propel Remora Sans straight to the top of the 50 best sellers, and users might actually start *buying* the fonts, but it doesn't even feature. However, on 1st of February MyFonts featured it on FFF, and I was suddenly inundated with downloads for the freebies nearly 5.5 thousand so far. When I produced the family I foolishly thought that giving some fonts away for free would be a good incentive for users to buy the uprights. One of my families Remora Sans, is pretty extensive with 5 Medium Italics which are free. ![]() Have any designers derived any benefit from being featured on MyFonts Free Font Friday?
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